Company News

4th Annual Semex Photo Contest Announced

Guelph, Ontario - The Semex Alliance is pleased to announce its 4th Annual Photo Contest. We're looking for new, exciting photos to use in Semex promotions such as Semex calendars, posters, brochures, website and much more.

In 2008 over 250 photographs from Canadian provinces of Ontario, Quebec, British Columbia and New Brunswick, US states of Wisconsin, Kentucky and Ohio, and around the world from Japan, Australia, UK, Colombia, Brazil and Denmark were vying for top honors.

This year's categories are as follows:

Preference will be given to photographs that include cows and will be judged on composition, quality and character of image, suitability and/or creativity in relation to a category theme and overall impression of the photo.

Prizes will be awarded in each category as follows: 1st Prize: $500; 2nd Prize: $250; 3rd Prize: $100. All entries must be received by August 1, 2009. Visit to enter and to access to full contest rules, terms and conditions.

The Semex Alliance is a partnership of the Canadian artificial insemination cooperatives: Westgen, Centre d'insémination artificielle du Quebec (CIAQ), Eastern Breeders Inc (EBI) and Gencor. Semex Alliance is focused on global leadership in livestock genetics. ... Read More...

Semex & Micro Dairy Logic Team Up To Offer 24-Hour Heat Detection

Semex and Micro Dairy Logic are pleased to announce that they are now teaming up to provide a dairy management solution aimed at increasing dairy producers’ profits.

This new answer to the profitability question is the 24-hour heat detection system, ai24™. ai24™ is widely considered to be the perfect solution for efficient AI, offering a technology that has the capability to transform the way dairymen manage their herd’s fertility. Proven in the USA, UK, Canada and developed in Israel, ai24™ utilizes the Heatime™ activity system, a proven technology that provides consistent, around the clock heat detection for greater accuracy.

“The benefits of this system are multiple,” says Paul Krueger, Semex Director, Sales & Business Development (USA). “We’re now able to offer our clients a system that reduces semen costs by eliminating guesswork, identifies inactive cows, is extremely reliable, and accurate. Working together with Micro Dairy Logic, we’re offering a system designed to maximize profitability by increasing breeding accuracy while reducing labor and semen costs.”

The system is available as a stand-alone device for herds under 600 cows, or as Heatime™ Designed For the PC for herds over 600 cows. Both systems collect activity information on cows to determine normal activity levels. Once this base level is established, the control unit identifies cows that are displaying above or below average activity. The system is available with easy-to-use interfaces in English, Spanish and Dutch, enabling the user to review activity for each cow up to 60 days, or through her last two cycles.

Semex has partnered with Micro Dairy Logic, an innovation driven company dedicated to increasing the profits of dairymen, headquartered in Amarillo, ... Read More...

Semex Home to #1 Conf Ayrshire

The annual genetic base change saw some change in the rankings of some Ayrshire bulls with few newcomers.  0200AY0580 Des Chamois Poker (Pardner x BBBK) reserved his title as the #1 Conf bull at +14. Poker daughters are performing extremely well in third lactation, contributing to his increase of over 100 LPI points to +2041 LPI. Poker has been a popular sire of sons; they will start on the young sire program toward the middle of 2009. Poker is one of two bulls that saw significant increases.

August 2008 new-comer, 0200AY0922 Palmyra Jerry Bendig (Jerry x Reno), also saw an increase. Bendig raised his reliability by adding 21 more daughters for production and 24 daughters for conformation. With added daughter information Bendig was able to climb over 200 LPI points. Most of these gains were from production, as he increased from 44kgs to 54kgs of fat and 33kgs to 36 kgs of protein.  Added conformation information had little change on Bendig’s type, which is +7.

Other very popular Semex Ayrshire bulls like 0200AY00594 Duo Star Normandin, 0200AY00601 Lagace Ristourn, 0200AY00603 Ayr-Phoe Ideostar, 0200AY00597 Kildare Jupiter, Read More...

Semex's New Release Jerseys Top JPI Listing

The speculation surrounding 0200JE00988 BW Blaise, is over as he now ranks as the #1 JPI bull following the January 2009 run!  The Blaise craze began before his official proof, causing nearly 6,000 units to be delivered in 2008 before his official proof. What made this bull so special before his high ranking? The cow family! This Jace son out of the Living Legend BW Avery Katie will improve milk without sacrificing pounds of fat or protein. Blaise daughters are above average for stature, have dairy strength, and improve rear udder height and width. The last feature we would like to point out, but certainly not the least, are Blaise’s health and fertility traits, with Blaise passing on 3.3 PL, 0.3 DPR, and 2.88 SCS.  With the milk price projection over the next few months being low, blend Blaise in a package and team him with bulls like Advice and Seville to increase production and type in your herd.

0200JE09003 Millstream Bellringer is another Jace son that drew a lot of attention in 2008 before his official proof.  Bellringer has a direct maternal line that goes straight to the world-renowned Duncan Belle. Bellringer sires cows with tremendous dairy strength, they have well-attached udders, with a nice blend to the fore udder.  Bellringer appears to be a foot and leg improver demonstrated by their steep heel and correct leg set. If you are looking for fat he is one of Semex’s highest at .20%. ... Read More...

January 2009 Proofs Proves Semex's Strength

The January 2009 genetic evaluations has been highly anticipated for its inaugural release of Genomic Predicted Transmitting Abilities (GPTAs) in the US, and the promise that this data holds for dairymen and geneticists alike.

Semex has been at the forefront of genomic research, working closely with several organizations in Canada, the USA and worldwide, including the United States Department of Agriculture since 2003. This collaboration has left Semex in an excellent position to not only utilize the additional data, but to also work with organizations and dairymen everywhere to improve genetics through careful consideration and selection.

At the end of 2008, Semex has tested over 3,000 animals for genomics and will continue to test more individuals, further analyzing the data to ensure that our proofs are accurate and valuable breeding tools for dairymen everywhere.

Looking into the results from this evaluation, it is very clear that Semex proven sires are the sires dairymen can confidently use knowing that they are highly reliable, profitable sires. Several Semex sires are moving favorably into their second crop, giving dairymen more confidence than ever in the Semex lineup and proving programs.

Semex's 11 Top 100 International TPI Sires:
 NAAB   TPI

Semex Sires Receive Holstein Canada Awards

With each genetic evaluation Holstein Canada recognizes sires who reach elite standards in production, conformation and also genetic indexes through their Superior Production (SP), Superior Type (ST) and Class Extra (EXTRA) programs.

Nine Semex sires have been recognized in January 2009 as Superior Production sires having combined genetic indexes for Fat and Protein in the top 5% of the Canadian sire population. Sires must have a reliability of at least 85%.

BENNER JENNISSEN (Champion x Aeroline)


HAWKRIDGE COMBAT (Champion x James)


PFAFFS SOCCER-ET (Champion x Patron)


R-E-W BUFFALO-ET (Morty x Convincer)

STANTONS SCANDAL (Finley x Rudolph)

CANM101831007 V
ACHALE ALAMBIC (Goodluck x Rudolph)

Five Semex sires have been recognized as Superior Type in January 2009. Sires winning this award are within the top 5% of the sire population for their type proof (Conformation, Mammary System, Feet & Legs, Dairy Strength, Rump) and with a reliability of at least 85%.

GINARY TWISTER (Morty x Aeroline)


LAJEANTE KINGLY (Champion x Lee)

LORDALE ...

Semex Appoints Paul Krueger Director, Sales & Business Development (USA)

Semex is pleased to announce the appointment of Paul Krueger as Director, Sales and Business Development (USA) effective February 2, 2009.  Krueger will be responsible for national sales management in the USA for Semex.

Krueger has over 15 years of business relationship and sales management experience within the dairy industry.  After graduating from the University of Wisconsin-Platteville in 1993 with a B.S. in Animal Science, Paul started his career with East Central Select Sires.  In 1997, he accepted a position with Semex USA as Regional Manager, responsible for sales initiatives in a 14-state northeastern sales region.   In 2002, Paul moved to Monsanto where he held positions as Area Market Manager and National Account Manager, responsible for account relationships in herds greater than 4,000 cows in Western United States.  Most recently, Paul was employed by Cargill Inc. as a Business Development Manager and then promoted to Strategic Account Manager where he directed Cargill’s business initiatives to targeted dairy accounts and sales initiatives for the top 100 dairy producers across the USA.

Semex’s CEO Paul Larmer states, “We are extremely pleased to welcome Paul back to the Semex family.  Since his departure he has gained invaluable experience in key account management, market segmentation and sales management – all key qualities we were looking for.  His experience with two multinationals in large herd sales management, combined with his knowledge and experience with Semex make him an ideal choice to lead us towards our growth targets.”

Krueger will be based from the Semex office in Madison, Wisconsin.

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Semex Enhances Embryo Program

The Semex Alliance is pleased to announce that Dann Brady has been promoted to the position of Manager, International Embryo Sales effective January 1, 2009. Since joining the Semex Alliance in 2004 as a Product Support Specialist, Dann has worked extensively within the marketing department, focusing on introducing Semex's mating program, Promate, internationally and marketing Canadian embryos to dairymen worldwide.

The Semex embryo program has developed into a reliable, world-class service under Dann's management, growing embryo sales by nearly 60% in just three years. The program offers genetics to Semex distributors and customers as a complement to semen sales and is a dependable, hassle-free service for Canadian breeders. The sale of embryos through Semex will reach a milestone of $1.5 million in 2008.

"Dann's passion for cattle genetics and his international marketing experience will further stimulate embryo sales, benefiting Canadian breeders while supplying proven genetics to our customers worldwide," Brad Sayles, Director, International Sales & Business Development, Western Europe, Scandinavia, Australia & New Zealand.

Furthering the development of the Semex Embryo Program, Dann will focus exclusively on embryo sales and will join the Semex Sales Department to further streamline activities and initiatives.

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International Sensation Braedale Goldwyn Passes Away

January 3, 2000 – November 24, 2008.   Semex regrets to announce that the international breeding sensation 0200HO03205 Braedale Goldwyn has passed away. 

Widely believed to be one of the greatest sires of his time, Goldwyn’s popularity has continually been on the rise, adding numerous accolades to his already impressive resume each and every day.

“Rarely a day goes by that we do not hear from someone about their individual success with their Goldywn daughters,” says Paul Larmer, Semex Alliance Chief Executive Officer.  “It is truly remarkable to hear comments from dairymen worldwide about how Goldwyn has left his mark on their herd.  Never before have we seen a sire with such impressive results in production, index, type and the show ring like we have from Goldwyn.  Being named the first-ever top 10 TPI Premier Sire at World Dairy Expo this fall is certainly a testament to his breeding power and popularity.  We owe a great deal of gratitude to the staff at Eastern Breeders Inc. for their care and assistance in his success.  Although his passing closes one chapter, we are confident that there are many chapters yet to be written in the Goldwyn story.” 

Goldwyn, a Shoremar James son of Braedale Baler Twine VG-86-2YR-CAN 23* followed by the famous Gypsy Grand, arrived on the scene in November 2004 with a moderate proof, ranking #82 LPI.  In February 2005 Goldwyn jumped to #5 LPI, adding 28 daughters and nearly 700 LPI points.  Since then, his performance in Canada and around the world has surpassed all expectations.

“Goldwyn’s career has been fascinating,” says Julien Chabot, Semex Sire Analyst.  “From the first time I went to see his original daughter group in November 2004, I have been a fan.  With each genetic evaluation he has added daughters and maintained or ... Read More...

Hilltop Dairy LLC Wins a Trip To Run With the Bulls In Spain

Semex is pleased to announce that Hilltop Dairy LLC of Markesan, Wisconsin is the winner of Semex's "Win a Trip To Run With the Bulls In Spain" sweepstakes held during the 2008 World Dairy Expo in Madison, Wisconsin.

Hilltop Dairy LLC is owned by Rich, Cal and Loren Greenfield and is operated with herdsmen, Kevin Greenfield and Julio Lopez. The Greenfields consolidated two smaller operations in 2002 and have been in expansion mode ever since. Just this year they have completed another addition that allows them to reach the 800-cow mark in their milking herd.

"We like to use bulls that sire adequate strength with correct feet & legs, and we end up with cows that last longer. The functional type in our herd has improved a lot and it helps the longevity of keeping cows in the herd and the production comes along with that," says Loren Greenfield. "At the same time, we have awesome people that do a phenomenal job in all phases of the operation and that results in our success."

"In the end, I'm the winner of this trip, but if I could I would take everyone from Hilltop with me," says Loren. "I'm excited to get away, but I am just as excited to see dairies outside of Wisconsin and how they succeed in Spain!"

Hilltop Dairy has had great success with Semex sires such as Morty, Spy, Buckeye, Talent, Mailing, Lheros and Final Cut in the past and they are currently using sires such as Brick, Freelance, Denison and Marconi showing that with results like at Hilltop Dairy, Semex Works Everywhere!

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