Company News

Nicholson Hired As Jersey Program Manager

The Semex Alliance is pleased to announce that Harley Nicholson has accepted the Jersey Program Manager position.

Harley will be responsible for all Canadian and USA Jersey sire procurements, in addition to promoting the benefits of Semex's complete line of component breed sires. In addition, Harley will be responsible for Brown Swiss acquisitions.

Harley has an impressive background and is respected nationally and internationally by industry colleagues, the scientific community and grassroots producers. His experience ranges from sire procurement and Director of Genetics Programs at CIAQ to General Manager positions at Eastern Breeders Inc. and Westgen. Most recently, Harley served as the Marketing Manager at Holstein Canada.

Harley is fluent in English and French and will bring an unique combination of practical, technical and communicative skills to the Jersey Program Manager position.

Harley will be based from the Semex Alliance office in Guelph, Ontario, and will begin his duties in the New Year.

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Semex Highlights at the 2008 Royal Winter Fair

The 2008 Royal Winter Fair in Toronto, Canada. In its 12th year, the Walk of Fame showcase twelve different Holstein sires. The Walk of Fame for Protein breeds displayed six daughters. Students from around the world helping out at the Semex Walk of Fame.

Semex Works Everywhere was the theme for Semex at the Royal Winter Fair this year. With 630 International Semex customers representing 31 countries from around the world traveling to this years Royal, it was an excellent representation of how Semex Does Work Everywhere. A global leader in bovine genetics, Semex is able to use the Royal Winter Fair as the center stage of showcasing the potential of Semex sires after an extensive week of tours to Canadian farms throughout Quebec and Ontario.

2008 Royal Winter Fair ...

Semex's 2008 Sale of Stars Did Not Disappoint!

The Semex Alliance was proud to once again manage the Sale of Stars at the Royal Agricultural Winter Fair. In it's 56th year, this internationally famous sale series was held Thursday, November 13 at the Royal Agricultural Winter Fair, Exhibition Place, Toronto, Ontario, Canada in the Ring of Excellence.

The Ring of Excellence was overflowing with dairy cattle enthuisiasts as more than 2,000 spectators watched as Semex presented the very finest Holstein, Jersey, Ayrshire and Brown Swiss individuals available.

Holstein Edition of Sale of Stars

Held immediately following the Component Breed Edition of the Sale of Stars, the Holstein Sale did not disappoint the thousands of spectators anxiously awaiting as the reigning World Dairy Expo Supreme Champion, Thrulane James Rose EX-97, took to the sale runway. As the crowd hushed and camera lights flashed, Rose's choice of daughters by Talent and Dundee sold for an impressive $36,000 to Richard Jordan of Boise, Idaho, USA. Rose set the pace for the evening as the next 25 lots averaged well over $40,000, contributing to the final average of $27,734 and surpassing the 2007 average of $25,667.31.

Highlights of the evening include:

  • Lot 3: KHW Regiment Ariel-Red (VG-89-4YR-CAN Regiment full sister to the Million Dollar Apple) selling for $85,000 to Peter Vail & Adam Liddle of Argyle, NY, USA. Consigned by Phoenix, Hanover Hill Holsteins and Richard Green, Ariel's September 2008 Goldwyn daughter (Lot 4) sold next for $35,000 to Mike & Sheryl Deaver of Edgerton, WI, USA.
  • Lot 15: Blondin Goldwyn Beauty (June ...

Semex Supports Jersey Scholarship Fund With Donation

Reprinted With Permission from the AJCA

To resounding applause from more than 300 Jersey enthusiasts gathered for the Top of the World Sale on September 30 in Madison, Wis., officials of the Semex Alliance, Guelph, Ontario, presented a check for $1,750 in support of the AJCA Scholarship Funds.

David Chamberlain, President of the American Jersey Cattle Association, and Neal Smith, Executive Secretary and CEO, accepted the contribution, the largest donation made to the scholarship endowment during 2008.

Joining Semex Chief Executive Officer Paul Larmer in making the presentation were Gary Bowers, 1st Vice-President of the Semex Alliance Board of Directors; John DeVries, also a member of the Board of Directors; Joan Lau, Vice President of Marketing, Semex Alliance; Brad Sayles, Director of International Sales & Business Development for western Europe, Scandinavia, Australia and New Zealand; and Aaron Henderson, Semex USA Jersey Specialist.

"We are truly grateful to Semex for this significant contribution," Chamberlain said. "Because of the continuing generosity of Jersey breeders and companies like Semex who believe in the future of the Jersey business, the AJCA has been able to increase both the number and dollar amount of scholarships given to young people who own Registered Jerseys™."

The donation was recognized in return with the presentation of the No. 200 giclée canvas print of "Wide Load Ahead."

200 is the marketing code number assigned to Semex Alliance by the National Association of Animal Breeders, and thus included in the stud codes of Semex icons such as SHF Centurion Sultan, Pine Haven Senior, and Molly Brook Fusion-ET as well as the company's modern high-demand sires including Sunset Canyon RP Militia-ET, Lencrest Blackstone-ET and Bridon Excitation. Over 450 bulls are owned and sampled by Semex annually, with 7.5 million units ... Read More...

Millionaire Sire Comestar Outside Passes Away

Semex regrets to announce that Millionaire Sire 0073HO02479 Comestar Outside EX-95-CAN EXTRA recently passed away.

Outside, known for transmitting the traits that lead to longevity and profitability, debuted at #20 LPI in August 1998 and quickly rose to #5 LPI in November 1998. He was easily branded a milk and fat specialist, siring desirable frames, enviable udders and outstanding feet & legs. The third Millionaire Sire from the Laurie Sheik family, Outside was a Ronnybrook Prelude son from a Blackstar full sister to the now iconic Comestar Leader and Comestar Lee. Nearly 10 years later, Outside is still a desirable and in-demand sire, scoring +10 Conf at 99% Reliability with 110 Herd Life and a 5.1 Productive Life.

"People worldwide tell us their Outside daughters are long-lasting profitable cows," says Semex Alliance Sire Analyst & Product Support Specialist Mike West. "Outside's daughters are every man's kind of cows. He sires the well-balanced cows that are valuable no matter how you measure it."

With popularity that knew no borders, Outside sold semen into well over 47 countries with over 88,000 daughters in his production proof and over 56,000 daughters in his type proof in his recent August 2008 MACE evaluation. In Canada, his 29,750 daughters scored 70% GP or better with a milk equivalent on over 32,000 daughters of 24,028 3.8% 904 3.1% 736 lbs. Known as "Mr Consistency" at his home at CIAQ (Centre d'insémination artificielle du Québec) by his sire care professionals, Outside continued strong production well after reaching Millionaire Status in 2006.

Outside's legacy will be felt for generations to come as his sons and daughters continue to transmit the same qualities that made him so popular and so famous worldwide.... Great feet & legs, correct rumps and the width of rear udder that allows for easy production, lactation after lactation.

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Semex Boosts USA Young Sire Program

The Semex Alliance Board of Directors recently voted to boost its investment in the USA Premier Young Sire Sampling Program over the next three years. This significant investment will allow Semex to develop additional USA proven sires with worldwide appeal, while continuing to increase both our resources and the dedication to our clients who partner with us in our programs.

"Our number one goal is to provide our clients in the US and worldwide with the sires they need to increase their profitability," says Pierre Laliberte, Semex Senior Vice-President, Global Genetic Programs/Operations. "Sampling over 450 bulls worldwide each year allows for Semex to have one of the largest and most diversified programs anywhere. We offer a wide variety of bloodlines that emphasize health, production and functional traits, making Semex's young sire program very attractive to any dairyman. With this additional support our USA program will continue to grow and provide the world with the highly reliable and profitable sires Semex is known for."

Growing the Semex Young Sire Sampling Program, Premier, in the USA is a direct result of the international demand for Semex's highly reliable sires.

"Our worldwide growth has been phenomenal over the past few years," says Paul Larmer, Semex Chief Executive Officer. "The world continues to look to Semex as its supplier of sires that are not only reliable but profitable. Our USA Premier Program has netted enviable results and this investment ensures that Semex and our customers will continue to enjoy an increasing mutual benefit."

Aligning with this investment, Semex's genetics team has been enhanced to reflect our commitment to dairymen. This enhancement includes a restructure of staffing and the addition of three Premier Consultants, dedicated to the young sire program, providing consultative services to dairymen from coast to coast.

· Bill Hageman has accepted the role of USA Genetics ... Read More...

Sale of Stars Catalogs Online!

Be the first to check out the lineup of this year's edition of the Sale of Stars online at

Featuring the best consignments from Coast to Coast this sale series is one of Canada's premier events, held each year at the Royal Agricultural Winter Fair in Toronto.

This year's Component Breed Edition of the Sale of Stars and Holstein Edition of the Sale of Stars will both be held on Thursday, November 13 beginning at 5:00. The Holstein Embryo Auction opens Thursday, November 13 at 8:00 and closes with a live auction on Friday, November 9 at 5:30, immediately following the National Holstein Show.

To order your copy of either the Component Breed Edition or Holstein Edition contact Brenda Lee-Turner, Sale Administrator at 519-821-5060 today!

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September Storm Thrives in Red & White Spotlight

Semex's Pursuit September Storm captured a prestigious award having been named the Premier Sire of the Grand International Red & White Holstein Show at World Dairy Expo 2008.

September Storm daughters lined the top spots of numerous classes including eight top three placings in addition to the Junior Champion of the Junior Show, the Reserve Intermediate Champion and the Senior and Grand Champion of the Junior Show.

September Storm adds to Semex's legacy as the industry leader for Red & White genetics as this is the seventh consecutive year that a Semex sire has been named the Premier Sire of the Grand International Red & White Holstein Show.  Prior to September Storm, STBVQ Rubens dominated the show-ring and was named Premier Sire from 2002 - 2007.

Other sires garnering the attention of red & white breeders were Talent, Regiment, Rubens and Chip as these Semex sires collectively placed numerous daughters in the top placings as well as having earned the Reserve Senior and Reserve Grand Champion of the Junior Show.

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Counciller named Premier Sire at World Dairy Expo

Semex is proud to have Glenholme Counciller named the Premier Sire of the 2008 Central National Jersey Show at World Dairy Expo.

This honor adds to Counciller's legacy of siring tall, strong cows with shallow udders and incredible fore udder attachments.  Outside of the show-ring his daughters live long, productive lives and breed back quickly.  Not only were these outstanding qualities passed onto his daughters, as a sire of sons, they were also pass onto his sons and current Semex sires Bridon Jamaica and Pine Haven Senior.

Bridon Jamaica is not only a son of Counciller, but he is a maternal brother to Semex show sires Comerica and Excitation from the three-time All-Canadian Jaspar Renaissance's Evening.  Jamaica's pedigree is loaded with the genetics necessary to sire the next great one.  Jamaica daughters have incredible udders with fantastic attachments.  They walk up-hill, stand squarely on their feet and legs and track correctly and comfortably as they walk.

Pine Haven Senior has spent much of the last two years near the top of the LPI rankings.  He sires strong open-ribbed cows possessing incredible dairy strength.  They carry their udders squarely beneath them and as they mature, they remain youthful with increased production.  Senior specializes in health and fertility, making him a sire that fits every dairyman's needs.

Counciller's legacy lives on through his progeny and his sons at Semex, 0200JE00420 Pine Haven Senior and 0200JE00129 Bridon Jamaica.  Both transmit the same longevity and profitability Counciller is still known for.

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Going to the Royal Agricultural Winter Fair?

As World Dairy Expo passes and the seasons change, the Royal Agricultural Winter Fair quickly approaches!

Here is this year's schedule of events:

• November 6th - 10th - Canadian Beef Shows

• November 13th - National Red & White Holstein Show, National Holstein Show (Jr and Intermediate Calf Classes), and the Sale of Stars

• November 14th - National Holstein Show (Sr Calf to Mature Cow Classes), Brown Swiss, Ayrshire Show, National Jersey Heifer Classes, and the Holstein Grand Champion Parade

• November 15th - National Jersey Milking Classes and Supreme Champion

If you have an interest in attending the show or booking a tour you can contact Judy Anger at Goliger's Travel Plus Tours.

Goliger’s Travel Plus Tours
Contact: Judy Anger, CTC
234 King Street South, Waterloo ON N2J 1R3
Phone: 519-741-0770   Fax: 519-741-0964
Toll-Free North America: 800-465-4437

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