Company News

Semex Boosts USA Young Sire Program

The Semex Alliance Board of Directors recently voted to boost its investment in the USA Premier Young Sire Sampling Program over the next three years. This significant investment will allow Semex to develop additional USA proven sires with worldwide appeal, while continuing to increase both our resources and the dedication to our clients who partner with us in our programs.

"Our number one goal is to provide our clients in the US and worldwide with the sires they need to increase their profitability," says Pierre Laliberte, Semex Senior Vice-President, Global Genetic Programs/Operations. "Sampling over 450 bulls worldwide each year allows for Semex to have one of the largest and most diversified programs anywhere. We offer a wide variety of bloodlines that emphasize health, production and functional traits, making Semex's young sire program very attractive to any dairyman. With this additional support our USA program will continue to grow and provide the world with the highly reliable and profitable sires Semex is known for."

Growing the Semex Young Sire Sampling Program, Premier, in the USA is a direct result of the international demand for Semex's highly reliable sires.

"Our worldwide growth has been phenomenal over the past few years," says Paul Larmer, Semex Chief Executive Officer. "The world continues to look to Semex as its supplier of sires that are not only reliable but profitable. Our USA Premier Program has netted enviable results and this investment ensures that Semex and our customers will continue to enjoy an increasing mutual benefit."

Aligning with this investment, Semex's genetics team has been enhanced to reflect our commitment to dairymen. This enhancement includes a restructure of staffing and the addition of three Premier Consultants, dedicated to the young sire program, providing consultative services to dairymen from coast to coast.

· Bill Hageman has accepted the role of USA Genetics ... Read More...

Sale of Stars Catalogs Online!

Be the first to check out the lineup of this year's edition of the Sale of Stars online at

Featuring the best consignments from Coast to Coast this sale series is one of Canada's premier events, held each year at the Royal Agricultural Winter Fair in Toronto.

This year's Component Breed Edition of the Sale of Stars and Holstein Edition of the Sale of Stars will both be held on Thursday, November 13 beginning at 5:00. The Holstein Embryo Auction opens Thursday, November 13 at 8:00 and closes with a live auction on Friday, November 9 at 5:30, immediately following the National Holstein Show.

To order your copy of either the Component Breed Edition or Holstein Edition contact Brenda Lee-Turner, Sale Administrator at 519-821-5060 today!

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September Storm Thrives in Red & White Spotlight

Semex's Pursuit September Storm captured a prestigious award having been named the Premier Sire of the Grand International Red & White Holstein Show at World Dairy Expo 2008.

September Storm daughters lined the top spots of numerous classes including eight top three placings in addition to the Junior Champion of the Junior Show, the Reserve Intermediate Champion and the Senior and Grand Champion of the Junior Show.

September Storm adds to Semex's legacy as the industry leader for Red & White genetics as this is the seventh consecutive year that a Semex sire has been named the Premier Sire of the Grand International Red & White Holstein Show.  Prior to September Storm, STBVQ Rubens dominated the show-ring and was named Premier Sire from 2002 - 2007.

Other sires garnering the attention of red & white breeders were Talent, Regiment, Rubens and Chip as these Semex sires collectively placed numerous daughters in the top placings as well as having earned the Reserve Senior and Reserve Grand Champion of the Junior Show.

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Counciller named Premier Sire at World Dairy Expo

Semex is proud to have Glenholme Counciller named the Premier Sire of the 2008 Central National Jersey Show at World Dairy Expo.

This honor adds to Counciller's legacy of siring tall, strong cows with shallow udders and incredible fore udder attachments.  Outside of the show-ring his daughters live long, productive lives and breed back quickly.  Not only were these outstanding qualities passed onto his daughters, as a sire of sons, they were also pass onto his sons and current Semex sires Bridon Jamaica and Pine Haven Senior.

Bridon Jamaica is not only a son of Counciller, but he is a maternal brother to Semex show sires Comerica and Excitation from the three-time All-Canadian Jaspar Renaissance's Evening.  Jamaica's pedigree is loaded with the genetics necessary to sire the next great one.  Jamaica daughters have incredible udders with fantastic attachments.  They walk up-hill, stand squarely on their feet and legs and track correctly and comfortably as they walk.

Pine Haven Senior has spent much of the last two years near the top of the LPI rankings.  He sires strong open-ribbed cows possessing incredible dairy strength.  They carry their udders squarely beneath them and as they mature, they remain youthful with increased production.  Senior specializes in health and fertility, making him a sire that fits every dairyman's needs.

Counciller's legacy lives on through his progeny and his sons at Semex, 0200JE00420 Pine Haven Senior and 0200JE00129 Bridon Jamaica.  Both transmit the same longevity and profitability Counciller is still known for.

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Going to the Royal Agricultural Winter Fair?

As World Dairy Expo passes and the seasons change, the Royal Agricultural Winter Fair quickly approaches!

Here is this year's schedule of events:

• November 6th - 10th - Canadian Beef Shows

• November 13th - National Red & White Holstein Show, National Holstein Show (Jr and Intermediate Calf Classes), and the Sale of Stars

• November 14th - National Holstein Show (Sr Calf to Mature Cow Classes), Brown Swiss, Ayrshire Show, National Jersey Heifer Classes, and the Holstein Grand Champion Parade

• November 15th - National Jersey Milking Classes and Supreme Champion

If you have an interest in attending the show or booking a tour you can contact Judy Anger at Goliger's Travel Plus Tours.

Goliger’s Travel Plus Tours
Contact: Judy Anger, CTC
234 King Street South, Waterloo ON N2J 1R3
Phone: 519-741-0770   Fax: 519-741-0964
Toll-Free North America: 800-465-4437

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Semex Highlights at World Dairy Expo 2008


Premier Sire Braedale Goldwyn.
noneClose to 3,000 customers passed through the Semex tent to visit the Walk of Fame cows. nonePierre Boulet named Premier Exhibitor with Supreme Champion Thrulane James Rose. none1st and 2nd Place Sr 2-Yr-Olds by Braedale Goldwyn. noneJr. 2-Yr-Old and Futurity Winner Miss Macland Sept Juliet by Pursuit September Storm.

noneReserve Intermediate Champion Brookvilla Jasper Aka (Wilcoxview Jasper) and Intermediate Champion Blondin Lyster Beauty (TCET Lyster). Read More...

Goldwyn Captures Ultimate Award At World Dairy Expo

Semex's Braedale Goldwyn captured the ultimate award for any sire at World Dairy Expo, being named Premier Sire of the International Holstein Show.

Goldwyn, an internationally popular sire of sons, is one of the youngest Premier Sires to ever be named at World Dairy Expo at just 8 years of age. More impressive is that his ranking as the # 7 TPI International Sire and the #2 LPI Sire in the August 2008 genetic evaluations makes him one of the highest ranking Premier Sires ever!

Popular around the world, Goldwyn has been in high demand since his debut in November 2004, garnering unprecedented international accolades as both a sire of sons and outstanding females.

"Goldwyn's popularity worldwide is unprecedented," says Paul Larmer, Semex Alliance Chief Executive Officer. "He was instantly a popular sire. Recently, as his second crop began calving, we began hearing more and more reports from dairymen globally, how great the daughters were, coming from all different environments, propelling him into the Top 10 on the International TPI list. Now, with this win he's proven himself in another arena. This certainly puts Goldwyn into a new class of elite sires, leaving his impact on the entire breed for generations."

With most of his daughters in the 2 Yr Old Classes and younger, Goldwyn and his daughters will continue to dominate for many years, giving Goldwyn many more opportunities at the coveted Premier Sire Banner. ... Read More...

Going To World Dairy Expo? Semex Is!

World Dairy Expo is truly the place where the dairy industry meets, and Semex is excited to once again be a part of the greatest show on earth! We invite all dairymen to visit Semex at World Dairy Expo and enter to win a once in a lifetime, all-expenses paid trip for two to Spain to see how Semex Works in Spain. We invite you to travel through the Spanish countryside and see the Spanish dairy industry while taking in amazing scenery and of course, the opportunity to run with the bulls!

Once again this year Semex is proud to present our Semex Walk of Fame cattle display. This year's display features daughters from popular Semex sires including:

* 0200HO01796 Stantons Sidney
* 0200JE00136 Bridon Excitation
* 0200HO03205 Braedale Goldwyn
* 0200HO09212 Keykow Sundin
* 0200HO01878 Freurehaven Marconi
* 0200HO07317 Magor Allen Bolivia
* 0200HO01861 Jerland Denison
* 0200HO04624 Brigeen Givenchy

These sires represent Semex's diverse line-up of profitable sires, selected to deliver results in your herd whether you milk 50, 500 or 5,000 cows!

Also at World Dairy Expo, Semex is hosting an inside look at our bull barns featuring Semex's most recent Millionaire Sire the EX-97 Comestar Lheros. This presentation will give viewers a rare look inside one of our bull facilities and its daily activities including collection, feeding, cattle care and much more. Join Semex at 12:00 pm on Saturday, October 4 for a virtual tour of one of our facilites in the Mendota 1 Room of the Exhibition Hall at World Dairy Expo.

If you can't be with us at World Dairy Expo, Semex has you covered! Once again this year we are sponsoring online show coverage. We encourage you to watch the show online with class-by-class results posted online at or at ... Read More...

Semex UK Jersey Exchange Report

Submitted by Jenny Butcher

As the winner of the 2008 UK Jersey Exchange, sponsored by Semex and Jersey Canada, I was treated to first class rural hospitality for 21 days as I travelled to Jersey farms throughout beautiful England and Wales.

I was greeted by Charles Reader of Barnowl Jerseys at the airport and it was the home of Charles and Frances Reader that I spent most of the next week. Their 80 cow Jersey herd was rich in history with many of the cows in this herd were descending from Barnowl Fanfare, their EX 97 Royal Show winner. Vindication, Excitation, Senior and Comerica heifers all looked promising here. The Readers had a very well run operation with a great balance between high production and herd health. They are located only ½ hour from Oxford so I was able to catch some tourist activities during my stay.

Next it was off to the Nicola herd of Helen, Hugh and Nicola Evans. This was a newly established herd in the beautiful rolling pastures of South Wales where they were hosting the Jersey Young Members weekend. Teams were formed that included youth, 8 years and older and each team drew their showstring out of a hat. In teams of eight they worked with the "Nicel" cattle to wash, clip and prepare cattle for a show on Sunday afternoon. They also prepared flyers for their showstring. At the summation of the weekend awards were presented for items such as most improved and best leadership and best fitter.

Then I was off to Rhys and Fiona Jones farm. Rhys is the coloured breeds specialist for Semex and both him and Fiona are avid Jersey breeders, operating under the Salfach prefix. Over my four day stay, we both enjoyed non-stop conversation about past, present and future Jersey matings. Along with enjoying their own "show herd", Rhys and Fiona took me to some of the best herds in Wales. This area was very type focused and I was impressed by the large framed, quality uddered cows, many sired by Canadian ... Read More...

Behnke Hired As Sire Analyst

Semex is pleased to announce that Brian Behnke has been hired as Sire Analyst for Midwest USA effective October 6, 2008.

Born and raised on a registered Holstein farm, Brian graduated from the University of Wisconsin-Madison with a Bachelor of Science degree in Dairy Science. Brian has over 20 years of dairy cattle industry experience including an in-depth knowledge of dairy cattle genetics, sales and farm management. His vast industry experiences include dairy cattle sire procurement for Landmark Genetics, as well serving as herdsman at the 1200 head Roylane Registered Holstein herd in Warden, Washington as well as the 2400 head Wilcox Farms Inc at Roy, Washington. Brian joined Semex USA in April 2003 and most recently was a Regional Manager responsible for the sales, marketing, growth and profitability of Semex USA's Central Region, including over 20 representatives in 12 states.

An accomplished cow-man, Brian has also had the opportunity to judge numerous dairy cattle shows both domestically and abroad, including the 2005 Grand International Red & White Show, Western Spring National and Wisconsin State Fair. Most recently he placed Canada's largest 4-H dairy cattle show, the Scotia Bank Classic at the Royal Agricultural Winter Fair in Toronto, Ontario, Canada.

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