Company News

Semex USA and Ultimate Genetics Form Marketing Alliance

Madison, Wisconsin - Semex USA and Ultimate Genetics have formed a marketing alliance to offer an expanding variety of genetics and opportunities for you, our customers. We began researching the possibility of a marketing alliance during the fall of 2007. Utilizing Semex USA's national distribution network and Ultimate Genetics' strong presence in the southern United States will help each company expand their dairy and beef product offerings to satisfy your needs. Semex USA, formed in 1996, is a subsidiary of the largest cooperatively owned A.I. company in the world, Semex Alliance of Guelph, Ontario, Canada. Semex USA was founded on the basic principles of balanced breeding: profitability from high production and correct conformation. Semex USA remains true to our successful philosophy by marketing that balanced breeding approach in today's dairy and beef industries through a network of over 100 authorized representatives across the United States. Our representatives are more than a supplier of semen; they have the knowledge and expertise to consult on all aspects of cattle management, no matter the size or type of operation. "Semex USA's marketing alliance with Ultimate Genetics is all about servicing customer needs. The combined strengths of Semex and Ultimate Genetics will provide top genetics, expert service, and reproductive consulting to meet the needs of both dairy and beef producers across the United States and the world," stated Joe Horkan, Semex USA General Manager, "I look forward to the future as we work with Ultimate Genetics because we share two key business principles. We both strive to supply only the highest quality products and we have a strong dedication to customer service." Ultimate ... Read More...

Semex USA Plans First-Ever Cattle Display at World Ag Expo

Reprinted with permission from Progressive Dairyman Editor Walt Cooley. Live dairy cattle will be on display during this year's World Ag Expo for the first time in show history. The exhibit, part of Semex's "Walk of Fame," will allow dairy producers to see and touch nine lactating dairy cattle, featuring Holstein and Jersey breeds. "They will be animals that large-herd producers can relate to," says Joan Lau, vice president of marketing for Semex Alliance. "They will be animals that show longevity with high fertility." The animals will be housed, watered, fed, milked and cared for on the grounds 24 hours per day during the three-day show. Cal-Poly San Louis Obispo students and Semex employees will provide on-site, continuous care for the animals. For the past two years, Semex Alliance has showcased nine of its progeny testing program's outstanding daughters at World Dairy Expo. This year the semen sales company headquartered in Guelph, Ontario, will handpick outstanding progeny graduates from dairies in California's Central Valley and the West Coast for display. "It's the same kind of display as World Dairy Expo. We want to show the cows off on a platform so that dairymen can get a good view of the rear udders and the strength of the animals," Lau says. Semex's live cattle display has been an 11-year tradition at the Royal Winter Fair in Toronto, Canada. Lau says the booth helps deliver what producers want to know when making genetic decisions. "What is important for dairy producers is to see examples of what a sire will transmit to one of their own animals," Lau says. Semex sire analysts are currently evaluating Semex daughters on the West Coast for exhibit candidates. Lau says dairy producers who would ... Read More...